Lucentis HCP

As Lead Art Director on the Lucentis brand at the agency, I helped shape the Precision & Performance campaign for the brand’s HCP communications.

The concept paired the imagery of a dancer with the human retina, symbolizing precision in care and performance in results. The booth design received a five-star rating—the highest possible—from the American Academy of Ophthalmology.

When Lucentis expanded indications, I evolved the visual system to maintain brand recognition while refreshing the creative to reflect the franchise’s growth.