As Lead Creative for Skava’s marketing department, I developed the company’s full suite of brand and marketing materials—from strategy and visual design to trade show environments and digital campaigns.

Collaborating with internal teams and external partners, I ensured every piece of creative remained cohesive, innovative, and aligned with Skava’s brand evolution.

For trade show events like ShopTalk, Adobe Summit, and Grocery Shop, I introduced the butterfly motif to symbolize transformation—reinforcing Skava’s core message of innovation and adaptability. The refreshed visuals elevated booth engagement and drew praise from both attendees and the sales team.

Created print, digital, and environmental materials for Salesforce, adhering to the brand’s rigorous design standards while delivering visually striking solutions.

Projects included the Salesforce Marketing Cloud Accelerator digital catalog, a “Connect to Your Customers” trade show booth, and the Client Support brochure.

Each deliverable balanced brand precision with bold visual appeal—earning positive feedback from Salesforce stakeholders for creative execution and consistency.

Led the visual launch campaign for MiWorld’s mobile app, designed to help drivers improve their on-road performance.

The flexible layout system allowed seamless integration with partner brands like MetLife and Mapfre, maintaining brand integrity across platforms while ensuring mobile responsiveness.

From early concept and wireframes to final delivery, I guided a unified design language that connected app visuals, icons, and illustrations—resulting in a consistent and engaging user experience from announcement to app launch.

As part of the agency team supporting the Astellas EU account, I developed interactive and print design initiatives to strengthen the company’s corporate visibility across global markets.

I transformed the Changing Tomorrow campaign from a print-based system into a dynamic digital experience, creating an interactive website design with affiliate navigation and motion elements. In parallel, I designed Cards for Change, a motivational program that elevated internal engagement while maintaining alignment with Astellas’ corporate identity.

The Cards for Change program received an Rx Club Citation of Excellence. Additionally, my redesign of Inspire Magazine for the Transplant Experience program evolved the publication into a quarterly, patient-focused magazine—enhancing engagement across Astellas’ 100,000+ member base.

Contributed to a series of brand and merchandising projects for Bob Evans Restaurants as part of the agency design team, focused on strengthening visual identity and seasonal engagement.

Projects included holiday gift cards and merchandising materials that boosted seasonal sales, a redesigned Kid Times menu recognized as Best Kids Menu by Restaurant Hospitality Magazine, and a complete overhaul of the main menu to better reflect the brand’s farm heritage.

The refreshed menu system improved usability, photography, and production efficiency—achieving both stronger brand impact and measurable cost savings.

I redesigned the EES brand by elevating their overall design approach. Catalog: By changing the format, my design made it easier for sales representatives to use, carry and store. I also chose to open each section with a hero shot that showcases a product feature, emphasizing its benefits. The book was color coded to identify each section in a quick way. The look of these pieces established the design guidelines for all other printed pieces including ads, posters, stationery system and sale sheets.

Collaborated with the agency’s creative director to develop a bold, citywide Halloween campaign for Goodwill San Francisco, reframing the nonprofit as a creative destination for costumes while highlighting its community mission.

Through the concept “Look like a villain. Feel like a hero!”, the visuals used cinematic photography and local city backdrops to connect with Bay Area residents.

The campaign ran across billboards, posters, and transit media—driving awareness, foot traffic, and a refreshed perception of Goodwill as a vibrant and purpose-driven organization.

Developed a full brand identity system for the Tradición Peruana Cultural Center in San Francisco while collaborating pro bono with the organization’s leadership team.

The design system incorporated national colors of red and white with flexible variations to distinguish corporate versus event communications.

The refreshed identity elevated the center’s public profile, increased attendance at cultural events, and positioned the organization to secure local grants and community partnerships.