Lucentis Patient

Led the redesign of Lucentis’ Patient Relationship Marketing program while working agency-side, focusing on engagement and accessibility for vision-impaired audiences.

Simplified and modernized the creative system across brochures, mailers, and digital communications while overseeing translation for Spanish-speaking audiences.

Introduced custom photography and larger typography for inclusivity—resulting in a more authentic and impactful patient experience that strengthened brand trust and connection.